Industry Experience

Ignite Visibility logo

Ignite Visibility

Senior SEO Project Manager
September 2019 —

We worked with Jonathan Finegold who we can’t recommend enough. He treated us more as business partner than just managing our account. His creativity and ideas he brought to the table were just what we needed.

CTO, Online Survey Software

  • Directly manage $50,000-60,000 in monthly earned media spend (an average of 10 clients total).
  • Indirectly manage $30,000-40,000 in monthly earned media spend through SEO Project Manager report.
  • Successfully recovered 100% of traffic loss from September algorithm update for a major online publication and a second client.
  • Manage Ignite Visibility agency SEO.
Now Media Group logo

Now Media Group

Marketing Director
May 2017 — September 2019

Jonathan has been a tremendous asset.

— Mark Romano, Partner, Now Media Group [LinkedIn Recommendation]

  • Managed a ten person team, including: four copywriters organized under an SEO manager, one editor, one local SEO and linkbuilding specialist, one social media specialist, one pay-per-click specialist, and one automation specialist.
  • Automated real time reporting through Google Data Studio dashboards, incorporating data from other Google products, as well as additional sources (Facebook Insights, AdRoll, et cetera) through the Supermetrics connector.
  • Took leadership position in developing marketing automation, through Infusionsoft, as a product.
  • Determined digital strategy for all client-type silos, including dental, legal, and client-specific strategies for larger spend clients, including Bhu Foods.
Tony Robbins Logo

Tony Robbins

Digital Analyst
May 2016 — May 2017

It has been my pleasure to work with Jonathan. He was a key member of our marketing team. He helped to bring expertise in SEO and analytics, and provide our team with insights that were timely and valuable. I really valued the fact that he was always looking at things from new angles and he consistently stayed abreast of digital marketing industry trends.

— Keenan Shaw, Demand Generation Manager, Tony Robbins [LinkedIn Recommendation]

  • Led SEO efforts as the liason with the SEO vendor, Ignite Visibility, and spearheaded hub page strategy to build focus pages for content that could better capture backlinks to distribute this equity to less visible content resources.
    • 80% YoY growth in organic traffic.
    • 46% YoY growth in non-branded search queries; 27% YoY increase in non-branded organic traffic.
    • 131% growth in mobile traffic between June–December 2016 and January–May 2016.
  • Voice of consumer research and analysis using a simple three-question survey that asked what was the user’s purpose for visiting the site, did they achieve their goals, and, if not, why not?
    • 50% of users looking for introductory event did not meet their goal.
    • Led to development of core concept content strategy to cater to users who come to the website for advice.
    • Habitual voice of consumer analysis helped discover conversion breakdowns, such as form functionality issues that, in one case, blocked an entire country from being able to sign up for coaching services.
  • Content and funnel analyses pinpointed which content was consumed by which users, and at which point in the sales process the user was in at the time of consumption. Informed strategic placement of content across Tony Robbins’ various channels.
  • Brand Lift analyses, including reporting on the brand lift effect of the I Am Not Your Guru documentary.
Now Media Group logo

Now Media Group

SEM Manager
June 2014 — May 2016

  • Led five-person content team, including three bloggers and two content writers.
  • Multiple hat duties, including:
    • Content strategizer
    • Local SEO specialist
    • Pay-per-click specialist (up to $20,000/mo. spend)
    • Social media specialist
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